Pricing

Have you ever wondered why the price of that airfare, train ticket, or hotel room keeps changing every time you search online? Well, it is most likely because of dynamic pricing, a price adjustment strategy used by the travel industry -and other businesses- to maximize profits. More and more companies are switching to dynamic pricing, which can be good or bad for our wallets depending on low or high demand. From concerts (remember Taylor Swift’s Ticketmaster fiasco?) to Uber rides and even movie theaters, this ever-changing pricing strategy is expanding like the plague to eat out our budgets. ...